The Moment You Open the Box
Before a sweater is ever worn, there’s a moment of pause.
That moment matters to us.
Before a sweater is ever worn, there's a moment of pause. A moment when the package arrives, the seal is unbroken, and something new waits just beneath the surface.
That moment matters to us.
From the beginning, we knew we weren't just creating a product. We were crafting an experience. One that starts the moment your order reaches your hands. The way you feel when you see the ribbon-tied box, when you slip the ribbon free, and when you lift the lid for the first time. That experience sets the tone. It tells the story of what we believe in.
We spent months designing that moment. We sampled cardstock weights and fell in love with something that felt substantial without being precious. For those who joined us from the very beginning, that box arrives in Sky—the clarity that comes with morning light, a founding color that belongs to our first chapter. Inside, your handwritten note and small cashmere comb wait just beneath the lid, because we believe in caring for beautiful things properly. Then, tissue paper that unfolds like a whisper, revealing your sweater for the first time.
Every detail of this sequence is intentional. The weight of the box in your hands. The gentle resistance of the ribbon. The way the note sits just where your eyes first fall. The tactile moment when your fingers meet the knit through the tissue. This is our way of saying: you matter.
It sounds small. But for us, it's not.
Because when you open a Lynx + Loom box, we want you to feel a quiet kind of joy. A flicker of excitement. The sense that you made the right choice and that the search for your sweater is finally over.
Our packaging is minimal, but not forgettable. Every detail is intentional. From the substantial feel of the cardstock to the warmth of the handwritten note, to the way the tissue paper frames your sweater like morning light. This is our invitation into the world of Lynx + Loom. A world where presence is subtle, but unmistakable. Where refinement is felt more than flaunted. Where confidence is quiet but unwavering.
We hope when you open your box, you pause. Just for a moment. And then we hope you do something else—we hope you share that moment. Tag us, show us how it feels to finally hold something you've been waiting for. Because that moment belongs to you, but it's also part of our story together. The story we're writing, one sweater at a time.
That moment is yours now. We made it for you.
With warmth,
T+V
Share where your presence lives —tag us @lynxandloom with #WeightOfPresence. Your stories are becoming part of ours.
